- Researcher · Advisor · Speaker
Revenue performance starts with strategy and capability.
Curtis Schroeder studies the go-to-market decisions and capabilities that drive revenue performance, and advises executive teams as they set strategy and build capability.
- Practitioner and Researcher
A Researcher Inside the Revenue Organization
I help revenue leaders make smarter decisions by combining research with real-world sales strategy. With nearly 15 years of experience, I’ve led go-to-market initiatives for Fortune 100 and high-growth companies.
At Oracle, I helped build a sales strategy team that influenced over $100M in revenue. After advising enterprise leaders at Gartner, I now lead Research and Insight at Varicent.
I earned my Ph.D. from Oklahoma State University, where I developed Executive Officer Mentality—research across 1,600+ B2B sales opportunities showing that sellers who think like their customers’ executive teams are more than three times as likely to win. I’m also completing a postdoctoral fellowship at Texas A&M University and publish in leading business journals.
At Seen At
- Keynote Speaking
Signature Topics
Research-grounded talks for executive audiences, sales kickoffs, and leadership offsites.
Thinking Like a C-Suite Strategist
The typical B2B purchase now involves more than a dozen internal stakeholders from across the business. Sellers who think like the customer's executive team more than triple their odds of winning.strategic action.
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The Hidden Sales Force
Many deals stall inside your own company, in slow approvals, unclear handoffs, and misaligned incentives.
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AI Wisdom
Your sellers already use AI in front of customers. When should they trust it, adjust it, or overrule it?
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The KPI Illusion
Most revenue scorecards report what happened without explaining why. This talk shows what to measure instead.
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- Keynote Speaking
Signature Topics
Research-grounded talks for executive audiences, sales kickoffs, and leadership offsites.
Thinking Like a C-Suite Strategist
The typical B2B purchase now involves more than a dozen internal stakeholders from across the business. Sellers who think like the customer's executive team more than triple their odds of winning.strategic action.
The Hidden Sales Force
Many deals stall inside your own company, in slow approvals, unclear handoffs, and misaligned incentives.
AI Wisdom
Your sellers already use AI in front of customers. When should they trust it, adjust it, or overrule it?
The KPI Illusion
Most revenue scorecards report what happened without explaining why. This talk shows what to measure instead.
- Keynote Speaking
Signature Topics
Research-grounded talks for executive audiences, sales kickoffs, and leadership offsites.
Thinking Like a C-Suite Strategist
The typical B2B purchase now involves more than a dozen internal stakeholders from across the business. Sellers who think like the customer's executive team more than triple their odds of winning.strategic action.
Inquire about this topic
The Hidden Sales Force
Many deals stall inside your own company, in slow approvals, unclear handoffs, and misaligned incentives.
Inquire about this topic
AI Wisdom
Your sellers already use AI in front of customers. When should they trust it, adjust it, or overrule it?
Inquire about this topic
The KPI Illusion
Most revenue scorecards report what happened without explaining why. This talk shows what to measure instead.
Inquire about this topic
- Executive Workshops
Built Around Your Go-to-Market Strategy
- Advisory and Custom Research
Evidence for Your Next Big Decision
Beyond keynotes and workshops, Curtis works with executive teams on advisory engagements and custom research, whether that means diagnosing a performance problem, testing a go-to-market decision, or designing original research around the questions your leadership team needs answered.
Discuss an Engagement
Tailored Keynotes
Executive Workshops
Custom Research
Advisory
- Content
Research, Webinars, and Conversations
Published research, webinars, and podcast conversations on go-to-market strategy and revenue performance.
Developing Salesperson AI Wisdom Along the B2B Customer Buying Journey
Journal of Personal Selling & Sales Management, forthcoming
Unpacking the Exchange Dynamics Between Strategic Frontline Employees and the Internal Business Team
Industrial Marketing Management
AI Integration Is Now, Your Playbook with Jay Mathis, with Seth Marrs
March 2026
The Metrics That Matter, The Innovative Revenue Leader with Seth Marrs, Ep. 37
June 2026
- Get in Touch
Let's Talk About Your Event or Your Team
Planning a keynote, a sales kickoff, or an executive session? Share a few details about your event or your team, and let's find a time to talk.
- Newsletter
Field notes on revenue leadership, a few times a quarter.
New research, talk announcements, and early looks at work in progress, written for revenue leaders. You can unsubscribe anytime.
