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Research-grounded talks for executive audiences, sales kickoffs, and leadership offsites.
Thinking Like a C-Suite Strategist: The Executive Officer Mentality
Sellers with this mindset triple their win rates.
My doctoral research found that B2B salespeople who adopt the mindset of their customer's executive team more than triple their odds of winning deals — especially when buying teams are large and complex. This talk unpacks what that mindset looks like, why it matters more now than ever, and how organizations can develop it.
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Thinking Like a C-Suite Strategist: The Executive Officer Mentality
Sellers with this mindset triple their win rates.
My doctoral research found that B2B salespeople who adopt the mindset of their customer's executive team more than triple their odds of winning deals — especially when buying teams are large and complex. This talk unpacks what that mindset looks like, why it matters more now than ever, and how organizations can develop it.
Inquire about this topic