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Research, Webinars, and Conversations
Published research, webinars, and podcast conversations on go-to-market strategy and revenue performance.
Media
Videos and podcasts featuring Curtis's latest conversations and presentations.
Videos
Addressing Critical Gaps in Modern SPM Operations
Youtube VIdeos
From Friction to Flow: Optimizing Your Revenue Performance Engine for Sustainable Growth (Varicent webinar)
Youtube VIdeos
Podcasts
The Data-Backed Tactic for Saving the 50% of Deals Lost to “No Decision,” CRO Insights by RevOps Alliance, with Warren Zenna.
Youtube VIdeos
Building a High-Performing Revenue Organization: Data-Backed Insights, Millennium Live Ep. 349
Youtube VIdeos
AI Integration Is Now, Your Playbook with Jay Mathis, with Seth Marrs
Youtube VIdeos
The Metrics That Matter, The Innovative Revenue Leader with Seth Marrs, Ep. 37
Youtube VIdeos
Writing
Research and articles that translate academic rigor into practical revenue strategy.
Research
Developing Salesperson AI Wisdom Along the B2B Customer Buying Journey
Youtube VIdeos
Unpacking the Exchange Dynamics Between Strategic Frontline Employees and the Internal Business Team
Youtube VIdeos
Thinking Like a C-Suite Strategist
Youtube VIdeos
A Systematic Review of Salesperson Social Identities and Identification at Work
Youtube VIdeos
Salesperson Intra-Career Mobility Perceptions
Youtube VIdeos
Salesperson Knowledge Sourcing Inside the Vendor Organization
Youtube VIdeos
An Institutional Logics Perspective on Salesperson Responses to Environmental Disruptions
Youtube VIdeos
Stronger Families, Stronger Society: An Analysis of The RIDGE Project
Youtube VIdeos
Recidivism Reduction and Return on Investment: An Empirical Assessment of the Prison Entrepreneurship Program
Youtube VIdeos
Articles
Sales Comp Folks: Here’s Why the Biggest Lever in Incentives Is One You’re Probably Not Pulling
Youtube VIdeos
What Enterprise Quota Attainment Rate Actually Tells RevOps Leaders
Youtube VIdeos
You Say ‘Customer Centric.’ Your Comp Plan Says Otherwise
Youtube VIdeos
Everyone Blames the Economy. The Data Tells a Different Story
Youtube VIdeos
- Research
- October 5, 2026
Addressing Critical Gaps in Modern SPM Operations
When we surveyed more than 1,400 revenue leaders about how they were investing in AI, one number stopped us cold: 46% of AI budgets are being directed toward individual seller...
- Strategy
- October 5, 2026