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Connect with Curtis.
  • Researcher · Advisor · Speaker

Revenue performance starts with strategy and capability.

Curtis Schroeder studies the go-to-market decisions and capabilities that drive revenue performance, and advises executive teams as they set strategy and build capability.

Connect with Curtis

Explore the Work

Developing Salesperson AI Wisdom Along the B2B Customer Buying Journey

FEATURED - RESEARCH

New research in the Journal of Personal Selling & Sales Management on when sellers should follow, adapt, or override AI.

The Metrics That Matter

FEATURED - Podcast

Curtis joins Seth Marrs on The Innovative Revenue Leader to discuss why common sales metrics miss what drives performance.

The Data-Backed Tactic for Saving the 50% of Deals Lost to "No Decision"

FEATURED - Podcast

Curtis joins Warren Zenna on CRO Insights to talk about research-backed ways to recover deals stalled by indecision.

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  • The Unusual Intersection

Practitioner + Researcher

I help revenue leaders make smarter decisions by combining research with real-world sales strategy. With nearly 15 years of experience, I’ve led go-to-market initiatives for Fortune 100 and high-growth companies.


At Oracle, I helped build a sales strategy team that influenced over $100M in revenue. After advising enterprise leaders at Gartner, I now lead Research and Insight at Varicent.

I earned my Ph.D. from Oklahoma State University, where I developed Executive Officer Mentality—research across 1,600+ B2B sales opportunities showing that sellers who think like their customers’ executive teams are more than three times as likely to win. I’m also completing a postdoctoral fellowship at Texas A&M University and publish in leading business journals.

+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +
  • The Unusual Intersection

Practitioner + Researcher

I help revenue leaders make smarter decisions by combining research with real-world sales strategy. With nearly 15 years of experience, I’ve led go-to-market initiatives for Fortune 100 and high-growth companies.


At Oracle, I helped build a sales strategy team that influenced over $100M in revenue. After advising enterprise leaders at Gartner, I now lead Research and Insight at Varicent.

I earned my Ph.D. from Oklahoma State University, where I developed Executive Officer Mentality—research across 1,600+ B2B sales opportunities showing that sellers who think like their customers’ executive teams are more than three times as likely to win. I’m also completing a postdoctoral fellowship at Texas A&M University and publish in leading business journals.

Sticks, Walls & Doors: Faith- Based and Social Reentry Impact Study

Baylor ISR

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  • Custom Engagements

Built Around Your Goals

Beyond signature keynotes and workshops, Curtis partners with organizations on
bespoke engagements — from custom research to long-form content series.

Discuss A Custom Engagement

Bespoke Speaking

Tailored Workshops

Original Research

Content Partnerships

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15+

Years in Revenue Strategy

1600+

Real Deals Researched

3X

Higher Wins Odds With EOM

$100M+

Revenue Influenced at Oracle

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  • Content

Research, Webinars, and Conversations

Published research, webinars, and podcast conversations on go-to-market strategy and revenue performance.

Addressing Critical Gaps in Modern SPM Operations

Youtube

The KPI Illusion: Scoreboard Metrics vs. Diagnostic Metrics

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